We’ve all had the experience of going online and wading through numerous websites – only to be disappointed in our search. But sometimes, we land on a page and feel we’ve really come to the right destination.
Whether you’re creating a new website or re-vamping an existing site, one of the most important considerations is audience. Ask yourself, “Is my website targeting my ideal client?” The design, copy and visuals should all “speak” to your audience. Whether highlighting your expertise, citing experience or showcasing recent projects, keep your specific customer in mind. Convey your information in an engaging way and with material that your audience will find relevant. Attention spans are limited these days – it’s important to send your message quickly and concisely – and to the right buyer.
If your website is talking to your audience…they’ll be talking to you.
Martha Spelman is a Los Angeles-based small business marketing, branding, social media and content marketing consultant. Does your website need a make-over? Click to find out more about Martha Spelman. If you don’t subscribe already, please sign up for Martha’s Blog: Marketing Musings and Tips du Jour.