RECENT POSTS
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Does Your Website Content Reflect Your Audience?
Category: Website Content, Website Design
The content of your website needs to reflect your audience – the brand persona you’ve identified as your ideal client and the wants and needs that client may have.
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Drumroll, please…
Category: Branding, Website Design
It was time to practice what I preach – the importance of an up-to-date website that reinforces the brand, speaks to the clientele, highlights experience, expertise and services, and provides content that search engines find irresistible.
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The Brand Experience: Feeling is Believing
Category: Branding, Positioning
A brand is the combination of experiences — visual, verbal and emotional — that produces a feeling about that brand.
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Don’t Waste Your Time on a Business Blog: 30 + Tips to Do it Right!
Category: Business Blogging, Content Marketing
Content marketing is a great way to connect with existing and prospective clients and to get your business found via online searches. But if you’re going to do it right, there are a number of things you don’t want to do wrong.
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